Hei by Alfred Sung Eau de Toilette Spray 3.4 oz for Men captures the natural, ever-moving energy of the elements—earth, wood, and minerals—into a fresh, wearable fragrance that evolves with your day. This is not a one-note scent; it’s a cyclical blend that opens bright and green, settles into refined warmth, and lingers with a masculine, mineral-tinged finish.

Notes that define Hei

• Top notes: green leaves, spearmint, lavender, neroli
• Heart note: jasmine
• Base: woods, amber, musk

In the opening, the crisp freshness of green leaves and spearmint blends with lavender and neroli, creating an immediately energizing impression. As the fragrance settles, jasmine adds a subtle floral softness that keeps it versatile, while the base of woods, amber, and musk grounds the scent with a clean, enduring masculine presence.

Who this fragrance is for

Hei is crafted for the modern man who wants a versatile scent that transitions from daytime meetings to evening moments without missing a beat. It pairs well with contemporary streetwear or tailored looks, making it ideal for office wear, smart-casual outings, and travel-friendly, all-day confidence.

Why Hei stands apart

Rather than leaning into a single mood, Hei embodies the dynamic interplay of nature’s elements. The bright, green opening gives way to a composed heart and a woods-and-amber base that feels both contemporary and timeless. This thoughtful balance creates a fragrance that feels as natural as it is refined—distinct from typical woody or citrus-forward scents.

Practical tips to maximize your experience

• Apply to pulse points—wrists, inner elbows, and the chest—for gradual diffusion that lasts through your day.
• Layer with a lightweight, unscented moisturizer to extend the sillage without overwhelming the senses.
• Store in a cool, dry place away from direct light to preserve the balance of top, heart, and base notes.

Experience Hei by Alfred Sung as a confident, nature-inspired statement in a 3.4 oz bottle designed for men who value a fresh, woody fragrance with a refined amber-musk finish. Whether you’re starting the day or winding toward evening, this scent adapts to your pace and leaves a memorable, clean impression.